|
Photo: Founders celebrating at Colorado Startup Week
On September 16-18, 2025, ATLAS Swimwear™ joined the energy of Colorado Startup Week, immersing itself in one of the country’s most dynamic gatherings of creators, founders, and visionaries. The week served as a powerful reminder that innovation doesn’t just belong to tech, it lives in design, culture, and the way brands connect with people.
A Defining Week for Atlas
The highlight of the week came with a serendipitous meeting with Luke Votaw, founder of TRASHBAGS, a bold and innovative outerwear label turning heads for its rebellious style and sustainable edge. What began as a conversation about creativity quickly evolved into the early stages of an upcoming collaboration that promises to merge Atlas’s refined resort aesthetic with Trashbag’s mountain-ready, street-inspired flair.
Building Bridges Between Worlds
Denver Startup Week became a melting pot of ideas and perspectives where conversations about performance, design, and identity naturally intertwined. For ATLAS, it was a chance to extend its “It’s Always Summer Somewhere” philosophy into new territory, proving that the brand’s lifestyle transcends seasons, environments, and industries.
ATLAS’s presence at the event symbolized something greater than fashion, it represented the convergence of culture, innovation, and the freedom to create without limits. What’s Next for Atlas
With momentum building, ATLAS is continuing to expand its reach, connecting with new audiences and exploring collaborations that celebrate individuality, adventure, and creative identity
|


